Questions
I have one of my Google Analytics pages accessible for you. Go to www.google.com/analytics/ and logon using the email address
ewiki2@gmail.com password ballarat. This is a read only view (I hope) of one of Foliosapces. At the top right where it says My Analytics Accounts select Foliospaces.com (the other one is not currently active). Then click on view report and answer the following questions:-
1) Looking at the site useage, what does the terms visits, page views and pages/visit mean? What does the bounce rate mean and does it vary much from day to day?
Visits display the amount of times someone has used the website.
Page views are the amount of times someone has viewed that particular page of the website.
Pages/visits depicts the average amount of page views per visit were made.
The bounce rate shows the percentage number of page views compared to overall views; this is determined by the highest peaks of views daily.
2) Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
The three sources are of traffic are, direct traffic, referring sites and search engines. Direct traffic is creating the most traffic at the moment at 42.33%.
3) What was the most popular web browser used to access the site?
Internet Explorer was the most popular web browser used initiating 1,166 visits and 43.61% of all new visits.
4) How many countries did visitors to Foliospaces come from and what were the top four countries?
5) Having clicked every possible link on my analytics, make a few comments on (a) What you can track, (b) What you can track over time and (c) What you can’t track.
6) What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.
high bounce rate - The percentage of visits where the visitor can enter and exit the same page without visiting any other pages on the site in between.
key words – key words are common words used
Average Page Depth - Page Depth is the average number of page views a visitor consumes before ending their session. It is calculated by dividing total number of page views by total number of sessions
click through rate – is a way of measuring the success of an online advertising campaign.
click- "refers to a single instance of a user following a hyperlink from one page in a site to another"
Cookie- is a text file stored as plain text on a user's computer by a web browser.
Impression - An impression is each time an advertisement loads on a user's screen. Anytime you see a banner, that is an impression.
Hyperlink- reference to a document that the reader can directly follow, or that is followed automatically. The reference points to a whole document or to a specific element within a document.
Navigation- reading and controlling changes and navigation from one place to another.
Pageview - A request for a file whose type which is defined as a page in log analysis.
Session - a session is when a user is using a website for 30minutes or less. The session will end if 30minutes has passed or if the user visits a new website before the 30minutes has passed.
Unique Visitors (or Absolute Unique Visitors) - The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging) within a defined time period (i.e. day, week or month). A Unique Visitor counts once within the timescale.
URL- the address of the webpage on the world wide web (WWW)
Visitor – A visitor usually makes multiple visits to the web server or viewing pages.
Visitor Session- Average amount of time that visitors spend on the site each time they visit.
Comparison shopping- allows individuals to see different lists of prices for specific products.
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